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Course overview
Course Duration: 3 Days (Online)
Course Objective:
At the end of the program, school owners, administrators, and principals will have developed a strong mindset for school marketing and will have created a comprehensive and actionable marketing plan for the academic year 2023–24.
Day 1: Building the Foundation for School Marketing Success
Day 2: Strategies for Effective School Marketing
Day 3: Crafting Your School Marketing Plan
Curriculum for this course
9 Lessons
00:00:00 Hours
Day 1: Building the Foundation for School Marketing Success
3 Lessons
00:00:00 Hours
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Session 1: The Power of School Marketing
.
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Session 2: Defining Your School's Unique Value Proposition
.
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Session 3: Understanding Your Target Market
.
Day 2: Strategies for Effective School Marketing
3 Lessons
00:00:00 Hours
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Session 1: Branding and Positioning
.
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Session 2: Digital Marketing for Schools
.
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Session 3: Engaging with Parents and the Community
.
Day 3: Crafting Your School Marketing Plan
3 Lessons
00:00:00 Hours
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Session 1: Setting SMART Marketing Goals
.
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Session 2: Creating a Multi-Channel Marketing Strategy
.
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Session 3: Implementing and Evaluating Your Marketing Plan
.
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